Trag

Trag

Trag is a Blockchain-enabled Authenticity & Provenance Platform empowering brands to Counter fraud, Track the Journey of their products from source to end consumers and Engage customers
May
05

Geographical indications

Geographical indications (GIs) are signs used on products that have a specific geographical origin and possess qualities or a reputation
4 min read
Oct
21
HOW TO GET RID OF FOOD RECALL PROBLEMS ONCE AND FOR ALL!

HOW TO GET RID OF FOOD RECALL PROBLEMS ONCE AND FOR ALL!

“If you can’t tell where your onions are from, don’t eat them. Throw them away.  If you used
4 min read
Sep
09
HOW SHOWCASING THE JOURNEY TO THE GLASS CAN GET YOU MORE CUSTOMERS!

HOW SHOWCASING THE JOURNEY TO THE GLASS CAN GET YOU MORE CUSTOMERS!

“As an alcoholic beverage producer, we have a unique story to tell our customers about the origin of our ingredients,
2 min read
Aug
17
WHY COUNTERFEITING IS NOT A VICTIMLESS CRIME!

WHY COUNTERFEITING IS NOT A VICTIMLESS CRIME!

“This discounted product seems unbelievably cheap. Is this counterfeit? Hmm… is it really produced in Spain and processed in France?
1 min read
Aug
17
WHY CONNECTING THE PRODUCERS TO THEIR ECOSYSTEM IS ESSENTIAL!

WHY CONNECTING THE PRODUCERS TO THEIR ECOSYSTEM IS ESSENTIAL!

“As producers, we don’t have real-time data from our ecosystem, the ability to trace our products, and a platform
2 min read
Aug
13
“THE STORY BEHIND IT!”

“THE STORY BEHIND IT!”

“Our products have a unique story and we take pride in it.  However, it is lost in the vast ocean
2 min read
Aug
12
“HONEY! DID YOU TRACK THE FOOD FOR COVID-19?”

“HONEY! DID YOU TRACK THE FOOD FOR COVID-19?”

I admit that I get stumped by my wife all the time! But when she asked this, I understood why!
1 min read